Summary of the report hall: In today's 21st century, consumers' demand for luggage is no longer the hungry consumption in the early liberation period, but the pursuit of diversification, personalization, service, etc. This requires enterprises to be able to quickly design and manufacture quickly to quickly meet the needs of consumers.

In the 21st century, consumers' demand for luggage is no longer the hungry consumption of the early liberation period, but the pursuit of diversification, personalization, service and so on. This requires enterprises to be able to quickly design and manufacture quickly to quickly meet the needs of consumers. The following is an analysis of the development trend of China's luggage industry in 2016 organized by Yubo Zhiye.

In 2017, China's luggage industry is increasingly competitive

International big brands have entered China one after another. Their highly competitive product advantages and mature business management models have given them a place in the Chinese market, and have caused tremendous pressure on traditional domestic manufacturers. Now, at the top of the pyramid of the domestic luggage market, there are international top brands such as LV, with high price profits and increasing market share. And domestic brands are more concentrated on the shallow level of prices and channels. Their market share is large but their profit is very low. They can only win by quantity. The mid-end is a small number of mid-to-high-end brands, but these brands lack personality and appeal, and they cannot resonate with consumers' deep emotions; the product homogenization is serious, and everyone seems to compete on the same single bridge. The development trend of China's luggage industry in 2016

1. Differentiated competition will gradually become a trend

As far as the current luggage market in China is concerned, although some luggage companies have begun to take a differentiated development path, more still follow a homogeneous development path. Their development strategy is to imitate others ’practices, including imitating others’ Styles, other people's styles, even other people's channels, etc. In China's luggage industry is at a stage of rapid development, this kind of imitation or even plagiarism development strategy can indeed survive, and some live well. But this has caused a result that the homogenized products in the market are too serious. Looking at the market, all bags and bags, no matter the color, style, style, etc., are almost the same.

What are the consequences of this? For consumers, they can't tell the difference between good and bad. When the types, appearance, colors, etc. of luggage products produced by various manufacturers are similar, they can only make purchase decisions in terms of price, etc. buy that. As far as manufacturers are concerned, everyone's competition is at a low level of competition, competing with each other for prices, and so on. As a result, the profit margin of the luggage industry is getting lower and lower. Under normal circumstances, low-priced products mean that manufacturers have invested less, resulting in lower and lower product quality, forming a vicious circle. This is not only bad for consumers, but also bad for the sustainable development of the entire luggage industry.

As raw material costs, labor costs, etc. continue to rise, this competitive situation that relies on price-based primary forms will become unsustainable. The key to solving this problem is to take the path of differentiation. In fact, consumers don't just want to buy cheap but low-quality bags, and a large number of consumers want to buy high-quality, beautiful and branded bags by spending a little more money. This makes it possible for luggage companies to change the wholesale model and step out of the path of differentiation.

As far as the luggage industry is concerned, the core of differentiation is the design style of luggage. In product design, find out your own positioning and form your own unique style. Once you have established your own style, you need to maintain it for a long time.

Of course, differentiation will be reflected in other aspects, such as channels. At present, the main channel for luggage is the large wholesale distribution channel. In addition, agency channels, monopoly channels, shopping malls, etc., are all worth considering. Through the differentiated channel model, you can also embark on your own differentiated business path

2. The general trend of e-commerce

E-commerce transaction costs are low and efficient. Buyers and sellers conduct business activities through the Internet without the need for intermediaries to participate, reducing the relevant links of the transaction. The seller can conduct product introduction and publicity through the Internet, avoiding the large amount of expenses such as advertising and printing in the traditional way. Buyers and sellers communicate supply and demand information in real time, making stockless production and stockless sales possible, thereby reducing inventory costs to zero. The traditional trading platform is the ground shop, and the e-commerce trading platform greatly reduces the rent of the store. The network can bring together the power of people, easily bring together a small amount of demand from various manufacturers, and place orders with manufacturers, so that the settled manufacturers can not only increase sales volume but also produce accurately.

Nowadays, most businesses in the luggage industry have entered e-commerce, and platforms such as Alibaba and Worldwindow.com let them taste the sweetness. Whether wholesalers or retailers, it is a wise choice to enter e-commerce as soon as possible.

3. Hypermarkets are sought after

Not everyone will like to trade online, the traditional market will still have a certain share, but reform is urgently needed. As store rents, transfer fees, and operating costs are getting higher and higher, Wangpu is becoming scarcer and harder to find. Some communities with a strong business atmosphere have gradually entered the sight of retailers. Just like the KFC model, open city-scale stores. Then use the advantages of rent and transfer fees to integrate the marketable merchandise in the local market, and then use favorable conditions such as the periodicity of the arrears payable by the merchandise and perfect services and management to win the market.

No matter which model you choose to operate, you need to achieve fine management. Whether the store can bring consumers a good feeling depends on the overall quality of the store, and the comprehensive quality is built from countless details, so perfect details The detailed management of systematic and systematic informationization is particularly important. Competition and challenges in the luggage industry are becoming more and more fierce, but at the same time there is considerable market space, opportunities and challenges coexist.

Analysis of the market demand and investment consulting report of the Chinese luggage industry in 2017-2021, no matter what model the luggage company chooses to operate, it needs to be carefully managed. Whether the store can bring consumers a good feeling depends on the overall quality of the store , And comprehensive quality is built by the accumulation of countless details, so it is particularly important to perfect the detailed management, systematic and process-oriented information management. The competition and challenges of the luggage industry are becoming more and more fierce, but at the same time there is considerable market space. Opportunities and challenges coexist. It is believed that the spring of China's luggage industry will not be far away.